MUSK Alliance is a blockchain-based global media digital assets trading platform, copyright traceability system and de-centralized intelligent advertising distribution system. With blockchain as the underlying technology and on the basis of We media copyright registration,MUSK’s business logic is to quickly distribute high-quality media content on the blockchain and to raise funds on the trading platform by uniting loyal We Media fans. The funds are raised via the trading platform and invested in the management and promotion of We Media to further the rapid development of a thriving We Media and assist users and investors monetize the output by leveraging the platform. MUSK issues MUSK Token, a digital blockchain asset. Users who participate in redemption can trade assets on the platform by redeeming blockchain assets. Identity and rights management functions are provided through flexible deployment of smart contracts. High-quality media and content realize circulation and upgrade of value through transaction and crowdfunding, thus creating a media digital asset transaction and interaction platform integrating media assets, digital finance, media big data and interactive community. Through blockchain, it accurately and efficiently realizes the value confirmation, transfer, transaction and monetization of new media digital assets. It will use a set of trusted channels with automatic trust and circulation to store or exchange information and assets. It has defined the norms and standards for comprehensive management of intellectual property rights and realizing the complex business logic of the real world, thus changing the business model of the existing intellectual property economy. MUSK Token is the circulation medium on the whole MUSK, which represents the right to use and ownership of the MUSK blockchain. Owning a MUSK Token represents owning a part of MUSK, reflecting ownership; using MUSK or MUSK applications requires payment of a certain amount of MUSK Tokens, reflecting the right to use.